Link-Out! Why LinkedIn Isn't The Perfect Match For Real Estate Pros

Let’s face it, LinkedIn sucks for Real Estate Professionals.

LinkedIn has long been the dominant player in the professional networking world, but for those in the real estate universe, it simply doesn't cut it. It’s littered with redundant posts and cat videos. In some ways, LinkedIn could be good for recruiters and job seekers but even then, it could fall short to similar platforms like Indeed. For those looking to build their global brand and connect with prospective partners and clients, LinkedIn sucks.

As a real estate professional, you’re looking to use networking platforms to build your online brand, connect with potential partners, and find new clients. Companies such as SetSchedule, do it better.

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Macro Network vs. Micro Network

As a macro network, Linked serves as a massive social network with just too many unvaluable cluttered posts served only to those in your network. The difference between a macro network and a micro network is the intent of the network to serve a specific set of industries rather than itself. If they were trying to cater to the user’s needs they wouldn't have become the cluttered and weird social networking platform they are now.

A macro network is defined as a massive social network that allows for global connections and can include millions or even billions of people that will never work together on something. Meanwhile, a global micro network is a more intentional, intimate group of people who share common interests and goals. 

Macro networks like LinkedIn are simply doomed to fail when it comes to providing value for more specific industries. The platform is simply too broad to cater to the unique needs of those in the real estate business.

SetSchedule, a Micro Network for Real Estate Professionals

Micro-networks offer a more focused and intentional experience for professionals in the fintech, proptech, and mortgage industries. And who doesn't want to be a part of a more deliberate network?

Enter SetSchedule, stage left. It’s an example of a micro-networking platform done right, offering exposure and growth opportunities to those in the aforementioned industries. Plus, with its suite of technologies to help you close more deals, you’ll never look at networking platforms the same way again. You can show off your successes without the need for additional ad platforms that are weak, clunky, and take too much set-up on your own.

But hey, it’s not their fault. Let’s talk about why.

Build your own team of top-performing colleagues and invite other professionals to join. Share leads, work together on deals, and achieve greater success as a team. Stay organized and connected with your team, no matter where in the world they are. 

LinkedIn Brand and Microsoft Ownership

In 2016, LinkedIn was sold to Microsoft. Microsoft is not known for social networking, and it's not in its DNA. Their ads are lackluster, and the platform's algorithm doesn't always drive conversions.

It's like they're a fish out of the water, floundering in a sea of network protocols and configurations. Their latest networking feature will try to convince you that it's the best thing ever since sliced bread, but in reality, it's just a Band-Aid solution to a much bigger problem, which is the platform’s incapability to form valuable connections, source leads, and nurture them all at the same time.

For enterprises and solopreneurs, LinkedIn can be a weak platform for building connections and finding clients. It's an endless stream of job postings, self-promotion, and updates from people you barely know. Instead of finding useful insights or opportunities, you're inundated with vague notifications.

The Future of Professional Networking

The success of online networking will likely shift towards micro-networks. As professional networking advances, hubs will be created, which are essentially your 'profile', through which other tools will be activated. Think about it - how many times have you tried to schedule a meeting with someone, only to spend countless back-and-forth emails trying to find a time that works for both of you? It's a frustrating and time-consuming process and one that's ripe for disruption.

With a focus on micro-networks, future platforms will provide exposure to people just outside of your personal network, propose collaborations and start working together in teams. Micro-networks like SetSchedule are paving the way for a more focused and useful networking experience.

In conclusion

While LinkedIn currently dominates the professional networking space, it's not the best platform for everyone. As the old saying goes, "It's not what you know, it's who you know." But it's not just about knowing anyone and everyone - it's about having a strong connection with the right people. Micro-networking platforms are like the VIP room of the professional world, where you can surround yourself with the right people and be heard loud and clear. So, if you want to make a real impact, it's time to ditch the macro networks and start mingling with the micros!