Intro to Digital Marketing

Whether you call it digital marketing, internet advertising, or something else, marketing your business online should be a major component of your marketing efforts. The average adult spends nearly four hours a day, or 50 days a year looking at their cell phones. Add in computer usage and that time increases even more. Get your ads in front of the eyes of your customers!

Digital marketing, in theory, is no different than the marketing you would do normally through a newspaper or community bulletin, it's just online.

Examples of digital marketing including email marketing, pay-per-click advertising, and social media marketing. Even blogging can be considered a form of digital advertising since it helps to establish your businesses presence online.

Here are some of the most common digital marketing assets:

• Your website
• Reviews
• Branded assets (logos, etc)
• Video content
• Images (these can include photos, infographics, or other information that would be interesting or useful to your customer)
• Written content (blog posts, testimonials, etc)
• Social media pages (Facebook, Instagram, LinkedIn, Twitter, TikTok)

Digital marketing is the marketing of the future. At SetAds we will be publishing additional guides to help you learn more about some specific areas of digital marketing.