Sep 23, 2022 · Partners
With the birth of the internet, the way businesses operate has changed drastically. Companies now have to contend with global competition, and the only way to survive and thrive is to adapt and start using the tools at their disposal. Such tools include email marketing software.
Email marketing is a powerful avenue that can help businesses reach a wider audience and build relationships with potential and existing customers. However, email marketing is not as simple as it seems.
It requires careful planning and execution, not to mention the average office worker who spends nearly 28% of their time reading and responding to emails.
This article will provide an overview of B2B email marketing and discuss some of the best tools for B2B email campaigns so you can do more without moving a muscle!
A B2B email campaign is a marketing campaign directed towards businesses or organizations rather than individuals. Your B2B email campaign has to promote products or services to companies that can benefit from them.
B2B email campaigns are typically aimed at a specific target audience and messages are often designed to offer value and solve problems that businesses face.
The campaigns may include educational content, case studies, testimonials, and special offers. Let them know you have something worth their time!
The promise of email marketing to reach a larger audience is definitely something you’ll want to invest in.
With a lot of pricing options for your needs, you don’t even have to break the bank to start a campaign through email marketing software. Another thing is that email marketing is one of the best ways to stay in contact with your existing and potential customers.
Having the ability to target specific groups of people allows you to segment your subscribers' list into different groups according to their interests, needs, or demographics. It ensures that your message is relevant to the recipient and increases the likelihood of them taking action.
With that said, let’s have a look at the different:
This tool allows you to find out exactly what your customers and prospects are thinking so that you can deliver exactly what they want.
Sendinblue is a marketing platform trusted by over 300,000 businesses globally for engaging contacts and developing stronger customer relationships. Its all-in-one solution handles marketing automation, SMS marketing, email marketing, chat, CRM, Facebook Ads, and transactional email and SMS messaging.
Sendinblue's strength is its marketing automation software. Sendinblue Tracker allows you to track web behavior from your contact and use this information, together with email interaction and data, to construct complex automation workflows. It saves time and helps you scale and grow your business without labor.
Email Templates: Sendinblue offers great email templates with beautiful images and Div Markups. With the SendinBlue editor, you can easily create responsive newsletters in minutes with no HTML skills required.
Email Personalization: The subject line of the email matters a lot. So does the language of your email. Personalize both to suit every member of your audience and deliver targeted messages that attract new customers as well as increase loyalty among existing ones
Retargeting: Retarget your inactive subscribers because every subscriber's behavior is on track, even if they haven't subscribed for a while. Send them personalized messages right when they need them with Email Automation
Sign-Up Forms: Sendinblue provides easy-to-use templates to customize according to your need.
Real-Time Statistics: Look closely at what's happening with your campaigns in real-time, and take action accordingly.
Free trial with a few features up to 300 emails every day
The cost is dependent on emails rather than subscriptions.
SMS marketing and a personalized chatbot
You may personalize your email design
Emails can't include 4 MB photos.
Can't add new users
You can't schedule time-zone-based emails.
A simple yet effective tool to send more while doing less.
Staying organized while sending cold outreach emails can be tough (especially if using software) and manually contacting hundreds of people a day is proven inefficient. Connecting with your audience via social media sometimes needs manual labor as well. Now, how should a company proceed?
Mailshake helps. It enables cold reach campaigns via email, social media, and SMS. Coordination ensures sensitive, efficient, and effective outreach. Mailshake lets email senders arrange outreach sequences, timing sendings, and synchronize marketing channels.
Easy Email Personalization: You can personalize your emails with Mailshake in a few clicks without writing any code.
Advanced Email Tracking: Mailshake tracks every email sent so you can see when leads open and click your links.
Email Automation for Follow-Ups: With Mailshake, you can set up automatic follow-ups, so you never forget to follow up with a lead.
Live Campaign Management: Mailshake's live campaign management lets you see how your campaigns perform in real time.
Cold Email Templates: Mailshake comes with a library of cold email templates so you can get started with your outreach campaigns quickly and easily.
Separate User Interface from Gmail: Mailshake's user interface is separated from Gmail, so you can focus on your outreach campaigns without being distracted by your inbox.
Follow-up and cold email automation
Extensive collection of campaign templates and tools.
Features of Personalization, automation, tracking
Simple campaign reporting
Manage leads easily
Limited support (no chat)
The tool is about outreach, not gathering email lists.
Expensive than other marketing tools
Make the most out of your messages with simpler UI and tools that allow you to create visually appealing emails.
SendX is an email marketing software for marketers and business owners that is easy to use, cheap, and full of features. SendX now offers marketers one of the most accessible user interfaces in the business.
SendX has plans with unlimited email sends powerful automation tools, live support 24 hours a day, seven days a week, and best-in-class email deliverability. SendX is used by more than 3000 companies worldwide for their email marketing. There are pricing plans for both a year and a month. Support is available by phone, email, and online chat.
Email Campaigns: Sendx provides email campaign tools to help users create, execute and measure their email outreach programs. Email campaigns can promote content, drive traffic or generate leads.
Email Drip Campaigns: Sendx's email drip campaigns allow users to automatically send a series of emails to their contacts over some time. Drip campaigns can nurture leads, onboard customers, or engage subscribers.
Email Pop-Up Forms: Sendx's email pop-up forms help users capture leads directly from their website or blog. You can use pop-up forms to Growing Your Email List or Promote A Contest Or Offer.
WYSIWYG Drag & Drop Email Editor: Sendx's WYSIWYG email editor makes creating beautiful and responsive emails easy. The editor is intuitive and user-friendly, making it ideal for beginners and experts.
A/B Testing: Sendx's A/B testing tool allows users to test different aspects of their email campaigns to see what works best. A/B tests can test other subject lines, call to action, or email content.
Integrations: Send integrates with several popular applications such as Salesforce, Zapier, Google Analytics, and WordPress.
Email Automation: Sendx's features allow users to automate their email campaigns. You can use automated emails toWelcome, new subscribers, Send transactional emails or Engage inactive subscribers.
SendX considers your subscriber's location while sending emails so that they receive relevant emails.
SendX allows you to A/B test different email subject lines, sender names, and even email content before you send the final mail-out to your entire list.
With SendX's Autoresponders feature, you can set up automated emails to be sent to your subscribers at intervals of your choice
You can use SendX's Segmentation feature to segment your list into different groups based on specific criteria and then send targeted emails to those groups.
Limited email templates
Responsive to a point
Expensive than other
Take your business wherever you go, with Mailchimp’s mobile app, you’ll never miss a follow-up.
Mailchimp is an all-in-one Marketing Platform that helps small businesses grow. AI-powered, user-friendly technologies are the backbone of your customer connections. Mailchimp puts your audience first, so you can send email campaigns and automated messaging, develop targeted ad campaigns, build landing sites, send postcards, and more.
Millions of businesses and individuals, from nonprofits to Fortune 100 firms, use Mailchimp to reach their audience at the perfect time and place. Mailchimp was founded in 2001 and is situated in Atlanta, GA.
Mailchimp has a range of plans offering email delivery and analytics.
Campaign creation: With Mailchimp, you can easily create beautiful email campaigns that stand out in your customers' inboxes.
Template design: You can choose from a range of pre-designed email templates, or design your own, to create stunning campaigns that match your brand identity.
Free and paid-for options: Mailchimp offers a free plan for businesses with up to 2,000 contacts. For larger enterprises, various paid-for plans provide more features and increased levels of support.
Integrations: Mailchimp integrates with a wide range of third-party applications so that you can add email functionality to your existing website or software.
Mobile functionality: Mailchimp's mobile app lets you create and manage your email campaigns on the go, so you can stay connected with your customers even when you're out of the office.
Customization: Mailchimp's extensive customization options let you tailor your email campaigns to suit your brand identity and target audience.
Online help: Mailchimp's online help center provides step-by-step instructions and video tutorials to help you get the most out of your email campaigns.
Multiple integration options
Import email templates
Remove the MailChimp logo if you want
Mailchimp's automation features let you schedule emails in advance
Mailchimp offers unique email templates that you can customize to match your brand.
Membership sites can be challenging.
MailChimp may suspend or cancel accounts.
Create your templates.
There are several tools available to help with B2B email campaigns. The most important tool is a good email list. A well-targeted email list will ensure your message gets to the right people. Other tools include email template builders and email testing tools. These tools can help you create effective email campaigns that get results.
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